The bath and body industry, much like other consumer-driven markets, is deeply intertwined with global trade. From sourcing natural ingredients to securing packaging materials, the supply chain relies heavily on international and domestic trade. When tariffs are imposed or trade barriers increase, the ripple effects are felt across the industry, impacting everything from raw materials to finished goods. Here’s a closer look at how these changes could affect the bath and body industry as a whole—and how The Midwest Sea Salt Company is prepared to support our customers through these challenges.

The Impact of Tariffs on Packaging, Ingredients, and Components

Tariffs often lead to an increase in the cost of imported goods, and for an industry reliant on specific materials, this can be a significant challenge. Packaging, for example, is a critical component of bath and body products. Many packaging materials, including plastics, glass, and specialized containers, are sourced globally. When trade costs rise, these materials become more expensive, and the increased costs can trickle down to manufacturers, retailers, and ultimately, consumers.

Ingredients are another area of concern. Many bath and body products rely on unique, natural ingredients sourced from around the world—such as Dead Sea salt, Himalayan salt, and essential oils. Tariffs on these imports could lead to higher production costs, making it more expensive to create the high-quality products customers love.

Lessons from the Past: Navigating Supply Chain Challenges During COVID

The bath and body industry has faced supply chain disruptions before, and we’ve learned valuable lessons from those experiences. During the COVID-19 pandemic, for instance, the industry encountered a severe shortage of plastic packaging as suppliers shuttered their operations for extended periods. This created a significant backlog, leaving many businesses scrambling for solutions.

At The Midwest Sea Salt Company, we took proactive steps to help our customers navigate this crisis. By leveraging our longstanding relationships with trusted suppliers and vendors, we were able to secure materials and offer alternative solutions to keep production moving. These experiences have strengthened our ability to handle market uncertainties and reinforced our commitment to being a reliable partner for our customers.

Why We’re Confident in Our Ability to Mitigate Costs

While tariffs and market fluctuations can pose challenges, The Midwest Sea Salt Company is uniquely positioned to minimize their impact. Thanks to our large purchasing volumes and strong vendor relationships, we can often negotiate favorable terms that help offset rising costs. Our focus on domestic raw material sourcing—95% of our materials are sourced locally—also provides a level of insulation from international trade disruptions.

Additionally, our commitment to staying informed about market trends ensures that we can provide timely advice and solutions to our customers. Whether it’s recommending alternative materials, adjusting order timelines, or exploring new packaging options, we’re here to help businesses navigate uncertain times with confidence.

A Trusted Partner in Uncertain Times

As a trusted partner to many businesses in the bath and body industry, we understand the importance of consistency and reliability. While we never recommend panic buying, we do encourage our customers to plan ahead and consider purchasing products sooner rather than later, especially during periods of market uncertainty. By staying proactive, businesses can better manage potential disruptions and maintain continuity in their operations.

At The Midwest Sea Salt Company, we’re more than just a bath and body brand—we’re a resource, a partner, and a problem-solver. No matter what challenges the market presents, our goal is to provide solutions, options, and ideas that help our customers succeed. Together, we can navigate the evolving landscape of the bath and body industry and continue to deliver products that enhance physical, mental, and emotional well-being.